My client, aleading global freight forwarder based in the Heathrow area, is looking to recruit a Marketing Assistant. Working as part of the Sales Team, you will help win, retain, and develop profitable clients, support internal communications, use social media/trade shows/award ceremonies to share company/market information, and be responsible for internal and external Event Management. It's an exciting role with a market leader in the freight/logistics sector.
Role: Marketing Assistant - Freight Forwarding
Location: Feltham/Middlesex/Heathrow
Salary: Competitive
Hours: Monday to Friday 9 am - 5.30 pm
Industry: Freight Forwarding/Logistics/Marketing
KEY RESPONSIBILITIES
Campaign Tracking
Develop and lead a Social Media strategy in line with our Regional European and Global Marketing guidelines, including LinkedIn, Instagram and Tik-Tok adverts and posts,
Drive and support targeted industry verticals for UK sales growth, specifically in Pharmaceutical, Retail, Publishing, and other developing verticals
Ensure external communications follow corporate, legal, and brand guidelines.
Brand Management
Improve Brand Recognition in targeted verticals and geographics (UK domestic / Trade Lanes)
Link branding to our 3P strategy of People, Planet and Patrons
Manage the ordering, printing, mailing and inventory of branded materials, maintaining integrity of the brand and effective cost control
Event Management
Arrange internal and external events, including National Conferences and Exhibitions in collaboration with key stake holders
Stand Management, supporting materials and related correspondence.
Manage and update Content Calendar
Product Launches
Support the Sales teams with Lead generation strategies to drive new sales and volume growth
Use of various software programs such as MS Office, Salesforce (CRM), and E-Marketeer / Pardot to conduct & measure campaigns & communications.
Assist in completion and gathering of information required for tenders and presentations.
Support marketing activity in the CRM and other marketing systems
Digital Asset Management
Support and management of asset library content (Bizzmine)
Other
To support the business with marketing of other activities such as recruitment marketing
To actively seek out industry awards and construct entries which may enhance the company brand
SKILLS AND EXPERIENCE
University working and thinking level
Strong organizational & communication skills
Creative in communications, process, and message delivery
Experience with social media use for sales and brand development
Experience in freight forwarding and logistics industry preferred but not necessary
High level of design and copywriting skill
Fully PC literate and able to use various platforms & software
Customer Satisfaction and entrepreneurial mind set
Fluent in written and spoken English
