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Marketing Executive

Location
Northamptonshire
Job Type
Permanent
Posted
21 Jul 2022

Exciting opportunity to join this firm within the craft sector. Working mainly within the B2C market. You will significantly raise their global brand profile through multiple B2C marketing channels, increasing sign ups to their consumer marketing database and social following with ongoing development to achieve continued optimal consumer engagement.

There may be occasions where the role holder will be involved in their B2B marketing, helping to drive awareness and increase the demand for their brands and products with an overall goal of gaining new customers and increasing their market share.

Key Measures:

  • Effectiveness of email and social media activity as measured by key metrics
  • Targeted consumer database growth
  • Brand visibility on Google and other search engines

Key Responsibilities:

  • Continuously make improvements to social media platforms by capturing and analysing the appropriate social data/metrics, insights and best practices
  • Plan, generate, edit, publish and share daily social media content focused on building meaningful connections and encouraging engagement
  • Devise and implement targeted B2C email and social marketing campaigns through competitive research, benchmarking, messaging and audience identification, reviewing the results to benefit future campaigns
  • Investigate appropriate new social platforms, with a view to setting up the company pages and developing a content plan to achieve a targeted result
  • Develop and implement a Facebook and Instagram Live program
  • Plan, develop and implement an effective influencer program. Continuously review to maximise and drive its success
  • Regularly use google analytics to understand how consumers interact with their website. Review findings and recommend suitable improvements to enhance the user experience with a view to achieving sign ups to their newsletter and increasing social following
  • Drive awareness of their brands and products through targeted digital and offline media campaigns
  • Constantly check search terms and rankings to monitor and record the strength of their brand presence compared to that of their competitors
  • Daily management of the company s consumer databases ensuring they are current, accurate and include the relevant contacts

B2C Marketing Channels - Initial Focus:

Social Media

Website/blogs

Email marketing

Video marketing

Influencer marketing

Digital and offline media

SEO

Person Specification:

  • Graduate calibre in marketing or relevant field
  • 3 years relevant marketing experience including a knowledge of marketing strategy and traditional and digital media channels
  • Excellent knowledge of Facebook, Twitter, Pinterest, Instagram, Google and other social media best practices including optimising content and building successful campaigns
  • Good understanding of social media KPIs, SEO and web traffic metrics
  • An understanding of WordPress and content management systems
  • Excellent research and data analysis skills
  • A creative thinker with the ability to solve problems
  • Great interpersonal and communication skills
  • Able to work autonomously with excellent time-management and organisation skills and attention to detail
  • Ability to work well within a team
  • Excellent writing, editing, numeracy and presentation skills
  • Proficiency in Microsoft Office and Adobe

The role holder may be required to occasionally work additional hours and other appropriate duties as dictated by the needs of the business.

HOURS OF WORK: 37.5 Monday to Friday 9-5pm 30 minutes lunch.

BENEFITS: Private medical insurance, Pension Scheme, Death in Service benefit

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Details

  • Job Reference: 663292916-2
  • Date Posted: 21 July 2022
  • Recruiter: The Graduate
    The Graduate
  • Location: Northamptonshire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent