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Marketing Manager - Consumer Electronics

Location
Weybridge, Surrey
Job Type
Permanent
Posted
13 Jul 2022

Your New Job Title: Marketing Manager - Consumer Electronics Your New Salary: £35 - £42k per annum. Your Benefits include 9% Employer Contribution into your Pension, Life Assurance, Private Healthcare (including optical & dental) for you and your family, 25 Days Annual Leave (+ Public Holidays), Staff DiscountLocation: Weybridge, Surrey - 4 days in the office, 1 day at homeJob status: PermanentWorking hours: 37.5 hours per weekStart date: ASAP

Who You'll Be Working for: A household name manufacturer of Home Appliances

The Opportunity:

This is a fantastic opportunity to join the Shopper Experience team as a Marketing Manager in the Home Appliance business. The team develop, orchestrate, implement and activate integrated Channel Marketing Plans which improve brand health, consideration, preference and purchase intention for products in the UK & Ireland. As a Marketing Manager you will support the National Account Managers in the initiation, delivery and execution of sales and marketing activity for our key customers which maximizes awareness, consumer engagement and sales out. You will be responsible for driving the brand and products via a range of through-the-line communication channels including instore, advertising, experiential, events, training, digital and print communications.

What You'll be Doing Each Day:

  • Working alongside National Account Managers to develop effective annual sales in and sales out plans for a number of key customers/channels which deliver our commercial and brand targets
  • Maintain a good understanding and record of the objectives, strategies and key areas of focus for all accounts
  • Keep the rest of the business informed of all key account specific initiatives, strategies and sale and marketing areas of focus
  • Develop consumer market campaigns that deliver all "above the line & through the line" collateral and set the tonality & messaging for the UK & Ireland as a whole.
  • Development and execution of Key Sales Drivers
  • Penetration and relationship building within key accounts
  • Ensure consistent, high quality and timely communication is managed between the client and each key account
  • Identify key stakeholders and build positive relationships which deliver mutual benefit
  • Manage multiple agency relationships to deliver the most effective creative campaigns.
  • Monitor performance impact of all key initiatives and evaluate all major activity to ensure that we understand effectiveness, ROI and efficiency of all investment
  • Regularly update customers on latest market data and our interpretation of key trends and opportunities
  • Produce relevant reports to keep the wider marketing and sales team up to date. Ensure they are completed on time and in full
  • Commercial targets shared KPI with Sales team (indirect target)
  • Excellence in execution - delivery on time and in full of all key initiatives

The Skills You'll Need to Succeed:

  • Marketing or Business degree preferred
  • CIM qualified desirable
  • Relevant experience in a channel/trade/customer marketing role
  • Previous experience in a Consumer Marketing /Consumer Electronics related environment preferred
  • Demonstrable experience across a variety of marketing or integrated communications disciplines, including Online and Offline disciplines
  • An understanding of key marketing fundamental concepts - brand value, positioning, consumer insight, sales out vs sales in focus
  • E-tailer marketing experience desirable but not necessary
  • Excellence in execution - Can balance multiple projects and work to aggressive time scales within budget. Manage complexity and its implications within projects. Insists on high implementation standards. Can take a call on the balance of speed and quality pushing back where appropriate.

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We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

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Details

  • Job Reference: 656729281-2
  • Date Posted: 13 July 2022
  • Recruiter: People First
    People First
  • Location: Weybridge, Surrey
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent