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Marketing Manager

Location
Manchester, Lancashire
Salary
£40,000 to £45,000
Job Type
Permanent
Posted
21 Jul 2022
  • Want to work for a market-leader in the business services space?
  • In a lead generation role using webinars to help convert new customers?
  • And enhance their clients' and prospects' customer experience?

If so, our client is looking for a creative and commercial Marketing Manager to help manage, create and implement new material for webinars and e-learning and to keep their offering at the forefront of the market.

MAIN DUTIES

  • To lead the e-learning/webinar client and prospect marketing campaigns.
  • To develop, implement and manage content (Videos, live e-learning).
  • Develop and implement specific "Freemium" content.
  • To increase our engagement with Prospects by developing and implementing specific content for Prospects.
  • To manage and improve our content to clients (managers and employees) and increase the take up by clients.
  • To ensure all training material is correctly endorsed and accredited.
  • To develop, manage and accurately report on the data on the e-learning platform
  • To liaise with other departments to be speakers, on material and support for e-learning and associated marketing campaigns.
  • To project manage individual e-learning assignments and multiple projects to specific timescales, working closely with key stakeholders across the business.
  • To drive the use of a variety of tools including graphics, video, animation and audio editing packages to create innovative digital content and deliver best in class e-learning.
  • To provide management reports, KPIS and intelligent analysis.
  • To transform ideas into learning content.
  • To increase client engagement and retention via the use of e-learning.
  • To keep abreast of the rest of the market, ensuring that we are using the best techniques, systems and content.
  • To identify and build relationships with key business stakeholders who can guide on the hot topics which will resonate with clients and prospects.
  • To attend education sessions delivered by key knowledge experts in the business which will initiate content ideas.
  • To consider where we can product place the e-learning offering in the client journey to get maximum engagement.
  • To regularly update service stakeholders on the e-learning programme developments so they can drive engagement in their client interactions.
  • To support the business with all marketing campaigns, client engagement and sales improvement relating to e-learning.

The successful candidate must have demonstrable experience of running successful demand generation campaigns in a B2B environment.

Ideally you ll also have experience promoting e-learning and webinars to existing customers and prospects.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.

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Details

  • Job Reference: 663156584-2
  • Date Posted: 21 July 2022
  • Recruiter: Forward Role
    Forward Role
  • Location: Manchester, Lancashire
  • Salary: £40,000 to £45,000
  • Sector: Sales & Marketing
  • Job Type: Permanent