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Programmatic Data Specialist

Location
London
Job Type
Permanent
Posted
21 Jul 2022

Company Description

Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Led by Sue Frogley, CEO, Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.

APEX is the value-based solutions division of Publicis Media. We are a distinct and next-generation global trading entity which identifies new ways to deliver value to clients. Our innovative offerings via direct partnerships, principal investments and trade allow clients of all sizes to have custom solutions that best fit their business needs. In today's fragmented and dynamic media world, new opportunities have arisen to offer clients significant opportunities to derive additional or exceptional value whilst also helping to drive our Publicis business forward.We are a division in growth mode, actively investing in our talent, product, solutions and process.

Job Description

The Programmatic Data Specialist will become the day-to-day operational point of contact for managing all Marketing data across the APEX programmatic buying unit. You will help drive the reporting and measurement roadmap in order to deliver best in class media analytics reporting and insight generation. Gathering requirements from key client teams, and developing onboarding plans to ensure data availability for all stakeholders. You will also lead the approach to Digital, Data, Technology (DDT) excellence with a particular focus on streamlining processes and driving automation efficiencies.

The role is perfect for someone comfortable in using data and analytics with a strong digital understanding to drive and improve clients business results and is now looking to take their career to the next level, informing programmatic strategy through data intelligence across Tier 1 clients.

This role will work across regional Guaranteed Outcomes accounts and will report to the Programmatic Director, APEX in London.

Responsibilities:

These include, but are not limited to

  • Acting as the first line of support for internal client requests, providing a timely and accurate response to deliver their data requirements
  • Preparation of regular reports, identifying and analysing trends and providing insights to the internal Programmatic teams and external stakeholders
  • Ensure data availability, manage and maintain the flow of data into client 3P databases and data warehouses, (i.e., Datarama). Collaborating with internal teams on strategy, data collection, reporting templates, dashboards & visualisation
  • The creation of operational excellence frameworks and processes to ensure the APEX programmatic team maximise the use of actionable data and insight automating the end to end process where possible
  • Analyse performance of digital media campaigns and identify actionable optimizations
  • Support the Account Management in campaign reports, summarising performance in client-friendly output (excel, PPT, etc.) with clear learnings and takeaways

Qualifications

  • Highly proficient in working with large data sets that are regularly updated in a fast-paced environment
  • Problem solver who learns from mistakes and is looking for new approaches and solutions in addressing issues
  • Strong technical background with an understanding of the programmatic landscape and experience with programmatic platforms and tools
  • Advanced proficiency in Microsoft Excel and PowerPoint, Data visualization skills ideally experience using Google Data Studio
  • Experience with platforms for key digital partners such as Google DV360, GA360, The Trade Desk, AAP etc
  • SQL & Basic Python/R experience are not required but desirable

Additional Information

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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Details

  • Job Reference: 663275945-2
  • Date Posted: 21 July 2022
  • Recruiter: Publicis Media
    Publicis Media
  • Location: London
  • Salary: On Application
  • Sector: I.T. & Communications
  • Job Type: Permanent