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Sales Development Representative

Reading, Berkshire
Job Type
21 Jul 2022

We are seeking a Sales Development Representative (SDR) to join our fast-growing Sales team. Your role will cover both the Public and Private sector, selling across thegroup's world class portfolio of products and services. This exciting role is all aboutgrowth: helping to increase the value of existing key accounts and uncover newopportunitieswithtargetprospectcustomers.

This is the perfect role for new business orientated sales professionals and anopportunity to join one of the fastest growing technology groups in the U.K. working withleadingglobal technologyvendorsandpartners.


Sales Development Representatives (SDRs) display energy, enthusiasm and passion ineverything they do. Our SDRs work to deliver the full range of Academia products andservices to both existing customers and new prospects. A great SDR knows how to getthe best from the wider Academia team. Awesome SDRs use the full range of tools andsupport available, recognising that collaboration and teamwork with the accountmanagement and technical teams can transform customer relationships and growbusiness.They understand that it s about more than spreadsheets, phone calls andmeetings.

The best SDRsuse their skills to have meaningful engagements with customers, gaininga deep understanding of their needs and strategic objectives. SDRs are supported by anexpert team of account managers and technical specialists who create proposals tosolvecustomerchallenges.

At Academia, we believe in creating value for our customers, to earn their lifetime loyalty.From picking up the phone instead of emailing to networking with authenticity, theAcademiaall-starstightenthebondbetweenthebusinessandcustomer.


As an SDR you will be responsible for engaging with existing customers, winning newbusinessanddeveloping,managingandgrowingaprofitablepipelineofopportunities.

Reporting to the Sales Development Team Leader you will be expected to achieve agreed sales targetsandperformancemeasures.


  • UtilisingCRManddatadriveninsightstospotopportunitieswithinexistingkeyaccounts.
  • Working closely with our vendors/partners to develop industry leading knowledge of ourportfolio.

  • Developingsolutionsellingskillstoidentifycustomerchallengesandqualifyneeds.

  • Initiateprospectingandleadgenerationactivitiestotargetprospectivecustomer.

  • Workingwithmarketing/vendorteamtosupportnewmarketinginitiatives.

  • Attendingcustomermeetingsandsupportingevents.

  • Meetandexceedkeyperformanceindicators.


  • Detail-orientedandorganised.

  • Highlymotivatedandenjoyafast-pacedenvironment.

  • Have anabilitytoworkindependently,autonomously and takeinitiative.

  • Possesssuperbtimemanagementskills.

  • Excellentwrittenandverbalcommunicationskills.Notscaredtopickupthephoneandhaveaconversation.

  • Abletodemonstratedriveandambition.

  • AgoodgeneralknowledgeofITsector.


The Academia Group is a fast growing, highly accredited, award-winning group oftechnology companies with a strong footprint in the educational space. We specialise insupplying software, IT hardware, training and managed service solutions to both publicandprivatesectors.

Established in 2003, we employ over 100 dedicated professionals across multiplelocations throughout the UK with a group annual turnover of over £70m. We partner withthe world's leading technology manufacturers and have the accreditations, certificationsandawardstodemonstrateourexpertiseandability.

We have great people working together as a dream team. With this approach, we are amoreflexible,fun,stimulating,creative,collaborativeandsuccessfulbusiness.

Ambition exists at the very heart of what we do and is one of the core values that weshare across the entire team. We believe in development and personal growth andreward our 'All-Stars with an industry leading uncapped commission structure, anopportunity to experience amazing trips away, sales incentives and a culture thatcelebratessuccess.


  • Gym Membership contribution

  • Health Cash Plan

  • Increased annual leave with length of service

  • Length of service bonus

  • Borrow my doggie membership

  • Life Insurance

  • Free Will Writing service

  • Free annual leave on your birthday

  • And much more

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  • Job Reference: 663281003-2
  • Date Posted: 21 July 2022
  • Recruiter: Academia
  • Location: Reading, Berkshire
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent